Lucha Libre Museum Identity

I have a strong love for professional wrestling, especially on the independent scene. Indy wrestling was my initial idea for this museum identity, however the Mexican style of wrestling known as lucha libre would allow me to be more playful with my design. The imagery is reminiscent of the vibrant, over-the-top nature of lucha libra, in particular the unique masks used by the wrestlers. The eye and mouth holes of the business card are die cut.

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